Facebook Ads Manager Varieties
First of all, understand the different types of Facebook ads:
Domain ad: A simple creation of your website that can only be shown in the right column. It’s a junky option and aims for you to include a title, a link, and a short description.
Page post link: These ads appear in our newsfeeds at all times and are a traditional way to drive traffic to your website and increase the number of likes on your Facebook page.
Page post text, photo, or video, and Like: Depending on the type of content you want to share, these are all ways for you to forward your Facebook page.
Opt-in ad: These lead-generating ads are awesome, and they make life smooth for your intent audience too.
Carousel: When you want to showcase up to five products (or images) with individual links and calls to action, then carousel ads are the best option.
Offer: If you have almost 50 likes on your page, then you can create an offer ad, which allows users to click to redeem.
Event: Accelerate the event you’re hosting, whether online or off, but you should be extremely focused with who you target here, as these ads can get costly.
Canvas: These ads are only for mobile. They deliver a fascinating way to expand brand awareness.
Dynamic ad: These ads are like secret pocket-size ninjas that expose people depending on their past actions observed on your website.
Creating your Facebook ads
To create ads, you can primarily use two tools: Ads Manager and Power Editor. Ads Manager is a tool for creating ads, tracking campaigns, and performing marketing goals. But Power Editor is the best choice for those who wish to run and manage large number of campaigns.