Lead Generation SEO
The latest market research found Lead Generation SEO to be the highest-ROI (Return on Investment) online lead generation strategy available to marketers in 2021. The reason behind the effectiveness of SEO is Google. The popularity of Google is growing very fast due to its free resource. People trust Google because it is a fantastic product. A search for nearly anything returns a delighting response. That is what makes a good search engine.
Direct Lead Generation by using SEO
At an initial level, the goal of SEO is to use Google to attract new visitors to your website so that the content on your website can convert them into leads. To do that you must see the information below:
- By targeting transactional keywords, reach the right audience.
- Regularly publish high quality content for the audience by understanding search intent.
Transactional Keywords and Search Intent
This is a relatively simple concept: you always need potential customers or clients for your website. You can bring them in by targeting transactional keywords, or in other words, the keywords that specify that a searcher is interested in spending money on your product or service. These keywords range in degree of transactionality from fully transactional—words like “investments” or “services”—to more research-wise (such as “revenue” or “expenditure”).
Following and Satisfying Search intent
Search intent is the keystone of SEO because it results in higher trust with Google, leading to higher search rankings and more visitors to your website, and lets you generate the best content for those pages. The significant quality content then transmits your authority to the visitors themselves, switching those visitors into leads.
Create the best content that responds to search queries; in other words, thought leadership content.
Thought leadership must follow three things:
1. Take care of the reader by answering their question quickly
2. Stimulate the reader’s mind with every paragraph including a new idea, graphic, or novel data
3. Closing with practical steps, helping the reader so that they can change ideas into reality
Content that meets above all three of these criteria will not only confirm that your visitors are engaged, but also build yourself as a favorable resource. And when these type of visitors are in your market, you can target them using transactional keywords. This type of leads must change into new leads.
Indirect Lead Generation with SEO Content
SEO is an outstanding way to achieve leads indirectly, by using the content created for the SEO campaign on other marketing channels. This content can position your organization as a thought leader in its industry while creating more brand impressions by appearing in prospects’ e-mail, inbox, or social media feeds.
The Perfect Idea to use SEO for Lead Generation
Using SEO for lead generation is simple in concept: publish original, smart content that targets transactional keywords at least twice a week and enjoy a constant stream of new leads. It is much more crucial. You need a professional team with—writers, editors, web developers, an SEO strategist, and a graphic designer—to truly choose those keywords, evaluate their search intent, and set up high quality content for each one.