Magento Website SEO
What is Magento SEO?
It is a set of SEO adaptations that are distinctive to the Magento platform. Magento includes SEO-friendly features such as a robots.txt file, a sitemap.xml file, and multiple ways to redirect pages.Magento SEO has some faults that include duplicate content from the divided navigation, filthy canonical tags, and a shortfall of blogging functionality.
You can look at some suggestions for advancing SEO on the Magento platform below:
1. Crawling and indexing
Faceted navigation & duplicate content
The main SEO issues with any Magento site are the faceted navigation. Faceted navigations produce high crawling and indexing problems since their existence exponentially increases the number of pages that can be crawled.
Canonical tags for product and category pages
By default, a Magento site’s canonical tags won’t be set for both product and category pages. It’s a good idea to make sure that product and category pages have self-sustaining canonical tags.
Canonical tags in pagination
When looking at paginated URLs of Magento sites, we can see that, by default, proper canonical tags are not set. In Magento, all paginated URLs have a canonical tag that points back to the root category page.
Indexed internal search pages
Another Magento SEO problem is that internal search pages are indexed. That means Google can crawl and index these low-quality pages.
Robots.txt
You can configure the robots.txt file, within Magento. You can utilize the robots.txt file in order to limit how many pages of your Magento site are eligible for Google crawling.
Sitemap.xml
Sitemap.xml files certify that Google has a track record of discovering all your site’s key URLs. Regardless of the site’s architecture, the sitemap.xml provides Google with a way of searching for important URLs on the site.
2. Rendering in JavaScript
Magento mostly analyses JavaScript to load key content on the store. While this isn’t essentially a negative thing for SEO, because it is something you want to make sure that you’re reviewing.
3. URL addresses
Magento will add the URL extension “.html” to the end of the site’s product and category URLs straightaway. While this isn’t necessarily “bad” for SEO, it does build lengthier URLs that are difficult to read from a user’s end. URLs without the “.html” extension are clearer formats for users.
4. Redirects
Global reroutes
Magento executes global redirects on your website. It means that your store uses a “www” subdomain or “https”. If a user doesn’t enter those attributes, Magento will still redirect the user to the correct target URL.
Personalized redirects
Aside from the site’s global redirects, you’re also going to see us implement 1:1 redirects for individual pages. Happily, Magento provides this functionality straightaway.
Redirections on the fly
One good thing to know about redirects in Magento is that they will automatically build redirects when you switch the URLs.
5. On-page content
Meta descriptions and title tags
No worries, Magento includes title tags and meta description features by default.
Products that are related
Another great feature that Magento lets you execute is “Related Products”.
6. Blogging functionality
One of the biggest weaknesses of Magento from an SEO point of view is that this platform doesn’t have blogging functionality straightaway.
7. Structured data
The code you can add to your site that provides Google a good understanding of what an individual page is about is called structured data.
Conclusion
The overall good news for Magento store owners is that this platform is developing for SEO. Since its open source, store owners have a lot of control over a particular site’s SEO components like robots.txt, sitemap.xml, redirects, metadata, and more.